Education and qualifications
- Nikolay graduated from Saint Petersburg University of Management and Economics with a bachelor’s degree in Advertising and PR.
- Nikolay is currently completing his master’s degree in Marketing Innovation at ITMO University.
- Nikolay has more than 4 years of experience in branding and digital marketing.
- Nikolay is a key host of a Telegram and Facebook channel “Games of Brands” on intellectual property issues.
Projects and practice
Nikolay has significant experience in:
- Primary analysis of clients’ and competitors’ brands’ level of protection, searching for brand allusions and mimicries.
- Development of marketing and PR strategies.
- Market research of customers and competitors.
- Optimization of marketing related processes.
- Creating designs and visual appearance of non-traditional trademarks.