Nikolay Shevchenko

Education and qualifications

  • Nikolay graduated from Saint Petersburg University of Management and Economics with a bachelor’s degree in Advertising and PR.
  • Nikolay is currently completing his master’s degree in Marketing Innovation at ITMO University.
  • Nikolay has more than 4 years of experience in branding and digital marketing.
  • Nikolay is a key host of a Telegram and Facebook channel “Games of Brands” on intellectual property issues.
Projects and practice

Nikolay has significant experience in:

  • Primary analysis of clients’ and competitors’ brands’ level of protection, searching for brand allusions and mimicries.
  • Development of marketing and PR strategies.
  • Market research of customers and competitors.
  • Optimization of marketing related processes.
  • Creating designs and visual appearance of non-traditional trademarks.